Essentials of marketing / 
Jane Summers ... [et al.]. 
 - 2nd ed. 
 - Australia :  Thomson,  c2005. 
 - xviii, 541 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing. 
<br/><br/><label>ISBN: </label>0170122670 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ESS