TY  - BOOK
AU  - Summers,Jane
TI  - Essentials of marketing
SN  - 0170122670 (pbk.)
U1  - 658.8 
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - Marketing
KW  - Textbooks
N1  - Includes index; 1. The marketing experience - 2. Customer information - 3. Managing the marketing elements: product and distribution decisions - 4. Managing the marketing elements: integrated marketing communication and pricing decisions - 4. The world of marketing
ER  -