TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 0273678396 (pbk.)
U1  - 658.84 
PY  - 2004///
CY  - Harlow, England
PB  - Financial Times, Prentice Hall
KW  - Export marketing
N1  - Includes bibliographical references and index; 1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme
ER  -