TY  - BOOK
AU  - Azizul Halim Yahya.
TI  - Advertising in Malaysia: the consequences of globalisation 
SN  - 9679581934 (pbk.)
U1  - 659.109595 
PY  - 2005///
CY  - Shah Alam
PB  - Pusat Penerbitan Universiti (UPENA)
KW  - Advertising
KW  - Malaysia
KW  - Globalization
N1  - Includes bibliographical references and index; 1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion
ER  -