Bearden, William O.,  1945- <br/><br/>
Marketing :  principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 5th ed. 
 - Boston :  McGraw-Hill Irwin,  c2007. 
 - xxxvi, 588 p. :  col. ill., col. ports. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Previous ed.: 2004.  CD-ROM titled "music2go" 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071105859 (pbk.) 0073224332 (CD-ROM) 9780071105859 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA