Branding, packaging and labeling  [videorecording] 

 - Sunrise, Fla. :  D. E. Visuals,  c1992. 
 - 1 videodisc (DVD) (24 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact. 
<br/><br/><br/>DVD 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Labels--Law and legislation--United States.<br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA