Sharma, Sangeeta. <br/><br/>
Advertising :  planning and implementation / 
Sangeeta Sharma, Raghuvir Singh. 
 - Eastern economy edition. 
 - New Delhi :  Prentice Hall India,  2006 
 - xvii, 478 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120329737 (pbk.) 8120329732 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.111  / SHA