TY  - BOOK
AU  - Sharma,Sangeeta
AU  - Singh,Rahguvir
TI  - Advertising: planning and implementation 
SN  - 9788120329737 (pbk.)
U1  - 659.111 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall India
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -