Brito, Michael. Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships / Michael Brito. - [xiv], 257 pages : illustrations ; 24 cm Includes index ISBN: 9780789751614 (hardcover) Subjects--Topical Terms: Branding (Marketing)Branding (Marketing)--Case studies. Dewey Class. No.: 658.827 / BRI 2013