TY  - BOOK
AU  - Brito,Michael
TI  - Your brand, the next media company: how a social business strategy enables better content, smarter marketing, and deeper customer relationships 
SN  - 9780789751614 (hardcover)
U1  - 658.827 
PY  - 2014///]
CY  - Indianapolis, IN
PB  - Que
KW  - Branding (Marketing)
KW  - Case studies
N1  - Includes index
ER  -