Jethwaney, Jaishri. <br/><br/>
Advertising management / 
Jaishri Jethwaney, Shruti Jain. 
 - New Delhi, New York :  Oxford University Press,  2006 
 - xii, 716 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>0195678435 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising--India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JET