Poynter, Ray. <br/><br/>
The handbook of online and social media research :  tools and techniques for market researchers / 
Ray Poynter. 
 - Chichester :  John Wiley,  2010. 
 - xix, 441 p. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470710401 (hbk.) 0470710403 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Computer network resources.<br/>Social media--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8302854678  / POY 2010