TY  - BOOK
AU  - Poynter,Ray
TI  - The handbook of online and social media research: tools and techniques for market researchers 
SN  - 9780470710401 (hbk.)
U1  - 658.8302854678 
PY  - 2010///
CY  - Chichester
PB  - John Wiley
KW  - Marketing research
KW  - Computer network resources
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -