Pigues, D. Keith.
Winning with customers : a playbook for B2B /
D. Keith Pigues, Jerry Alderman.
- Hoboken, N.J. : John Wiley, c2010.
- xxix, 429 p. : ill. ; 24 cm.
Includes index.
9780470547991 (hbk.) 0470547995 (hbk.) 9780470768495 (ebk.) 9780470768501 (ebk.) 9780470768518 (ebk.)
Customer relations--Management.
Consumer satisfaction.
Customer services--Management.
658.812 / PIG 2010