Pigues, D. Keith.

Winning with customers : a playbook for B2B / D. Keith Pigues, Jerry Alderman. - Hoboken, N.J. : John Wiley, c2010. - xxix, 429 p. : ill. ; 24 cm.

Includes index.

9780470547991 (hbk.) 0470547995 (hbk.) 9780470768495 (ebk.) 9780470768501 (ebk.) 9780470768518 (ebk.)


Customer relations--Management.
Consumer satisfaction.
Customer services--Management.

658.812 / PIG 2010