TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Brown,Tom J.
TI  - Basic marketing research
SN  - 0324361025 (pbk.)
U1  - 658.83 
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -