Osenton, Tom.

Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom Osenton. - Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002. - xxvii, 284 p. : ill. ; 23 cm.

Includes index.

0130671673 (cloth)


Relationship marketing.
Customer loyalty.

658.812 / OSE