West, Douglas C. Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxviii, 517 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0199273987 (pbk.) 9780199273987 (pbk.) Subjects--Topical Terms: Marketing--Decision making.Marketing--Management. Dewey Class. No.: 658.8101 / WES