TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131984543 (paperback)
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -