Smith, Jon, 1975-

Grow your business with Google AdWords : 7 quick and easy secrets for reaching more customers with the world's #1 search engine / Jon Smith. - New York : McGraw-Hill, c2010. - xii, 125 p. : ill. ; 18 cm.

Includes index.

AdWords : what's it all about? -- Defining your strategy -- The importance of keywords -- Getting started with AdWords -- Ad groups and advanced AdWords -- Writing killer ads -- Ad testing, tracking, and converting.

9780071629591 (pbk.) 0071629599 (pbk.)


Google AdWords.
Google.


Internet marketing.
Internet advertising.
Web search engines.

658.872 / SMI 2010