TY  - BOOK
AU  - Neal,Cathy M.
AU  - Quester,Pascale G.
AU  - Hawkins,Del I.
TI  - Consumer behaviour: implications for marketing strategy 
SN  - 007471693X (pbk.)
U1  - 658.83420994 
PY  - 2006///
CY  - Boston, Mass., London
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - Australia
KW  - Market surveys
KW  - Case studies
KW  - New Zealand
N1  - Includes bibliographical references and index
ER  -