TY  - BOOK
AU  - Lowery,Shearon
AU  - DeFleur,Melvin L.
TI  - Milestones in mass communication research: media effects 
SN  - 0801314372 (pbk.)
U1  - 302.23 
PY  - 1995///
CY  - White Plains, N.Y.
PB  - Longman Publishers USA
KW  - Mass media
KW  - Mass society
N1  - Includes bibliographical references and index; 1. Research as a basis for understanding mass communication - 2. The payne fund studies: the effects of movies on children - 3. The invasion from mars: radio panics America - 4. The people's choice: the media in a political campaign - 5. Audiences for daytime radio serials: uses and gratifications - 6. The iowa study of hybrid seed corn: the adoption of innovation - 7. Experiments with film: persuading the American soldier in world war II - 8. Communication and persuasion: the search for the magic keys - 9. Personal influence: the two-step flow of communication - 10. Project revere: leaflets as a medium last resort - 11. Television in the lives of our children: the early years - 12. The agenda-setting function of the press: what to think about - 13. Violence and the media: the turbulent sixties - 14. The surgeon general's report: television and social behavior - 15. Television and behavior: ten years of progress - 16. The lessons of the milestomes
ER  -