Marsh, Charles,  1955- <br/><br/>
Strategic writing :  multimedia writing for public relations, advertising, sales and marketing, and business communication / 
Charles Marsh, David W. Guth, Bonnie Poovey Short. 
 - Boston, Mass. :  Pearson / Allyn and Bacon,  c2005. 
 - vi, 266 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>I. Strategic writing - II. Strategic writing in public relations - III. Strategic writing in advertising - IV. Strategic writing in sales and marketing - V. Strategic writing in business communication - Appendixes. 
<br/><br/><label>ISBN: </label>0205405738 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing--Problems, exercises, etc.<br/>Business report writing--Problems, exercises, etc.<br/>English language--Business English--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>808.06665  / MAR