TY - BOOK AU - Marsh,Charles AU - Guth,David AU - Short,Bonnie Poovey TI - Strategic writing: multimedia writing for public relations, advertising, sales and marketing, and business communication SN - 0205405738 (pbk.) U1 - 808.06665 PY - 2005/// CY - Boston, Mass. PB - Pearson / Allyn and Bacon KW - Business writing KW - Problems, exercises, etc KW - Business report writing KW - English language KW - Business English N1 - Includes index; I. Strategic writing - II. Strategic writing in public relations - III. Strategic writing in advertising - IV. Strategic writing in sales and marketing - V. Strategic writing in business communication - Appendixes ER -