O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum. 
 - Seventh edition. 
 - xx, 407 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781285187815 (paperback) 1285187814 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU 2015