TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
AU  - Scheinbaum,Angeline Close
TI  - Advertising and integrated brand promotion
SN  - 9781285187815 (paperback)
U1  - 659.1 
PY  - 2015///]
CY  - Stamford, CT
PB  - Cengage Learning
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -