TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing
T2  - SAGE course companions
SN  - 9781412910347 (pbk.)
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Study guides
N1  - Includes bibliographical references and index; Part one. Introducing your companion -- Part two. Core areas of the curriculum - 1. The underpinnings of marketing - 2. The marketing environment - 3. Consumer behaviour - 4. Business-to-business marketing - 5. Segmentation and targeting - 6. Marketing information and research - 7. Marketing communication theories - 8. Branding and brand management - 9. International marketing - 10. Marketing strategy - 11. Relationship marketing - 12. Managing products - 13. Pricing - 14. Advertising - 15. PR and sponsorship - 16. Selling and key-account management - 17. Direct and online marketing - 18. Sales promotion - 19. Managing channels of distribution - 20. Services marketing: people, processes, physical evidence - 21. Marketing ethics -- Part three. Study, writing and revision skills (in collaboration with David McIllroy) - 1. How to get the most out of your lectures - 2. How to make the most of seminars - 3. Essay writing tips - 4. Revision hints and tips - 5. Exam hints and tips - 6. Tips on interpreting essay and exam questions
ER  -