TY  - BOOK
AU  - Cutlip,Scott M.
AU  - Center,Allen H.
AU  - Broom,Glen M.
TI  - Effective public relations
SN  - 013123014X (paperback) (international edition)
U1  - 659.2 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -