TY  - BOOK
AU  - Treacy,Michael
AU  - Wiersema,Frederik D.
TI  - The discipline of market leaders: choose your customers, narrow your focus, dominate your market 
SN  - 0201407191 (pbk.)
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - Basic Books
KW  - Competition
KW  - Market segmentation
KW  - Quality of products
KW  - Customer services
N1  - Includes index; How to fail in business without even trying - 2. The new rules of competition - 3. The winner's choice - 4. The discipline of operational excellence - 5. One company's experience - AT & T's universal card - 6. The discipline of product leaders - 7. One company's experience - intel corporation - 8. The discipline of customer intimacy - 9. One company's experiece - airborne express - 10. Setting your value discipline agenda - 11. Creating the cult of the customer - 12. Sustaining the lead - 13. Sustaining the lead - Epilogue - Index
ER  -