Holstein, William J. <br/><br/>
Manage the media :  (don't let the media manage you) / 
William J. Holstein. 
 - Boston, Mass. :  Harvard Business School Press,  c2008. 
 - 103 p. ;  19 cm. 
 - Memo to the CEO .
<br/><br/>1. How not to manage relations with the media - 2.What went wrong - 3. Incorporate communications into corporate strategy - 4. Go on offensive and shape the message - 5. Prevent the emergence of broad coalitions - 6. Embrace the new media - 7. Conclusion: creating organizations that communicate. 
<br/><br/><label>ISBN: </label>9781422121481 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity--United States.<br/>Mass media and business--United States.<br/>Issues management--United States.<br/>Corporations--Investor relations--United States.<br/>Corporate image--United States.
<br/><br/><label>Dewey Class. No.: </label>659.2  / HOL