Baines, Paul, 1973- Marketing / Paul Baines, Chris Fill, and Kelly Page. - xxv, 859 pages : illustrations (some colour) ; 27 cm Includes bibliographical references and index. ISBN: 9780199290437 (paperback) 0199290431 (paperback) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / BAI