TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Marketing
SN  - 9780199290437 (paperback)
U1  - 658.8 
PY  - 2008///]
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -