TY  - BOOK
AU  - Foster,John
TI  - Effective writing skills for public relations
SN  - 0749443812 (pbk.)
U1  - 808.066659 
PY  - 2005///
CY  - London
PB  - Kogan Page Limited
KW  - Business writing
KW  - Handbooks, manuals, etc
KW  - Public relations
N1  - Includes bibliographical references and index; Introduction - 1. The importance of style: an overview - 2. Trouble with plurals and possessives - 3. Making your mark - 4. Down with capitalism! - 5. Cliches, jargon and other worn words - 6. Is it easy to resd? - 7. Headlines: making them work - 8. Dealing with figures and abbreviations - 9. Keep it short, simple - and plain - 10. Writing for the press - 11. Captions: how to handle them - 12. What editing is all about - 13. Skills and styles for the office - 14. Traps, snares and pitfalls - 15. Americanisms - the differences - 16. The spoken word: pronunciation matters - 17. Principles of presentation - 18. The words for IT - 19. Tone - the linchpin of reputation - 20. Reporting annually: chore or challenge? - 21. Is it legal?
ER  -