TY  - BOOK
AU  - Myers,James H.
TI  - Segmentation and positioning for strategic marketing decisions
SN  - 0877572593 (hbk.)
U1  - 658.802 
PY  - 1996///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Statistical methods
KW  - Market segmentation
N1  - Includes bibliographical references and index; 1. Strategic marketing planning - 2. Introduction to market segmentation - 3. Some common basis variables - 4. Segmentation using interdependence methods: Partition clustering - 5. Segmentation using interdependence methods: Hierarchical clustering - 6. Segmentation using dependence methods: Interaction detection - 7. Some basic positioning concepts and techniques - 8. Perceptual positioning maps - 9. Preference positioning maps - 10. Other types of positioning maps - 11. Positioning based on laddering - 12. New products/services: The present scenario - 13. Benefit structure analysis - 14. Market structure studies: The stefflre process
ER  -