Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2007. 
 - x, 722 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1. Foundations of strategic marketing management - 2. Financial aspects of marketing management - 3. Marketing decision making and case analysis - 4. Opportunity analysis, market segmentation, and market targeting - 5. Product and service strategy and brand management - 6. Integrated marketing communication strategy and management - 7. Marketing channel strategy and management - 8. Pricing strategy and management - 9. Marketing strategy reformulation: the control process - 10. Comprehensive marketing programs. 
<br/><br/><label>ISBN: </label>0131871528 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER