TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324539029 (pbk.)
U1  - 658.83 
PY  - 2007///
CY  - Cincinnati, Ohio
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index; Part 1 Introduction -- Part 2 Beginning stages of the research process -- Part 3 Research designs for collecting primary data -- Part 4 Measurement concepts -- Part 5 Sampling and fieldwork -- Part 6 Data analysis and presentation -- Part 7 Comprehensive cases with computerized databases
ER  -