Hammond, James,  1952- <br/><br/>
Branding your business  promoting your business, attracting customers and standing out in the market place /  [electronic resource] : 
James Hammond. 
 - London ;  Philadelphia :  Kogan Page Limited,  c2008. 
 - xii, 255 p. :  ill. ;  24 cm. 
 - Sunday Times business enterprise series .
 - Sunday times business enterprise series. .
<br/><br/> At head of title: The Sunday times. 
<br/><br/>Includes bibliographical references (p. [247]-249) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Consumer behavior.<br/>Brand name products--Psychological aspects.<br/>Senses and sensation.<br/>Communication in marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H36 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27