Keirle, Ian, 1960-

Countryside recreation site management : a marketing approach / Ian Keirle - London : Routledge, c2002. - x, 228 p. : ill. ; 25 cm.

Includes bibliographical references and index

1. Marketing - 2. Finding out about your site - 3. Finding out about your visitor - 4. Making your site more accessible - 5. Recreational site infrastructure - 6. Access for all - 7. Developing attractions - 8. Customer care - 9. Information and interpretation - 10. Dealing with site conflicts - 11. Health and safety - 12. Recreation planning.

041524885X (pbk.)


Outdoor recreation--Management--Great Britain
Outdoor recreation--Marketing--Great Britain
Recreation areas--Management--Great Britain
Recreation areas--Marketing--Great Britain

796.069 / KEI