Countryside recreation site management : a marketing approach /
Ian Keirle
- London : Routledge, c2002.
- x, 228 p. : ill. ; 25 cm.
Includes bibliographical references and index
1. Marketing - 2. Finding out about your site - 3. Finding out about your visitor - 4. Making your site more accessible - 5. Recreational site infrastructure - 6. Access for all - 7. Developing attractions - 8. Customer care - 9. Information and interpretation - 10. Dealing with site conflicts - 11. Health and safety - 12. Recreation planning.