TY - BOOK AU - Keirle,Ian TI - Countryside recreation site management: a marketing approach SN - 041524885X (pbk.) U1 - 796.069 PY - 2002/// CY - London PB - Routledge KW - Outdoor recreation KW - Great Britain KW - Management KW - Marketing KW - Recreation areas N1 - Includes bibliographical references and index; 1. Marketing - 2. Finding out about your site - 3. Finding out about your visitor - 4. Making your site more accessible - 5. Recreational site infrastructure - 6. Access for all - 7. Developing attractions - 8. Customer care - 9. Information and interpretation - 10. Dealing with site conflicts - 11. Health and safety - 12. Recreation planning ER -