Brennan, Ross, 1957-
Business-to-business marketing /
Ross Brennan, Louise Canning & Raymond McDowell.
- Fourth edition.
- xvii, 391 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9781473973435 (hardback) 9781473973442 (paperback)
Industrial marketing.
Industrial marketing--Case studies.
658.804 / BRE 2017