Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell. - Fourth edition. - xvii, 391 pages : illustrations ; 25 cm

Includes bibliographical references and index.

9781473973435 (hardback) 9781473973442 (paperback)


Industrial marketing.
Industrial marketing--Case studies.

658.804 / BRE 2017