Johnson, Lisa,  1967- <br/><br/>
Don't think pink  what really makes women buy--and how to increase your share of this crucial market /  [electronic resource] : 
Lisa Johnson, Andrea Learned. 
 - New York :  American Management Association,  2004. 
 - x, 230 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HC79.C6  / J64 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/082