TY  - BOOK
AU  - Ettema,James S.
AU  - Whitney,D.Charles
TI  - Audiencemaking: how the media create the audience 
SN  - 0803946260 (pbk.)
U1  - 302.23 
PY  - 1994///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media
KW  - Audiences
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -