TY  - BOOK
AU  - Cavana,R.Y.
AU  - Sekaran,Uma
AU  - Delahaye,Brian L.
TI  - Applied business research: qualitative and quantitative methods 
SN  - 0471341266 (pbk.)
U1  - 650.072 
PY  - 2001///
CY  - Milton, Qld.
PB  - John Wiley & Sons (Australia)
KW  - Business
KW  - Research
KW  - Methodology
N1  - Previously published as: Research methods for business : a skill-building approach; Includes bibliographical references and index; Part I - A Scientific approach to business research: 1. Introduction to business research - 2. Scientific investigations and the research process -- Part II Initial stages and design of a reserach project: 3. Preliminary information gathering and problem definition - 4. Framework development and research objectives - 5. Research design and planning -- Part III Qualitative business research: 6. Qualitative data gathering - 7. Qualitative data analysis and interpretation -- Part IV Quantitative business research: 8. Measurement of variables - 9. Scaling, reliability and validity - 10. Questionnaire design - 11. Sampling design - 12. Experimental designs - 13. Quantitative daya analysis and interpretation -- Part V Research reporting and managerial decision making: 14. Research reporting - 15. Managerial decision making and evaluating research
ER  -