TY  - BOOK
AU  - Plaster,Gary
AU  - Alderman,Jerry D.
TI  - Beyond six sigma: profitable growth through customer value creation 
SN  - 0471681512 (cloth)
U1  - 658.4013 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Total quality management
KW  - Organizational effectiveness
KW  - Marketing
KW  - Customer relations
N1  - Includes index; I. Introduction: 1. Customer value creation -- II. Preparing for growth: 2. Beyond six sigma - 3. The outside-in perspective - 4. The value perspective - III. Value analysis: 5. Dimensions of growth - 6. Demand chain economics - 7. Solution concepts - 8. Solution valuation - 9. Value-based decisions -- IV. Execution: 10. Value exchange - 11. Executing the growth strategy - 12. Six sigma and beyond - Appendix - Index
ER  -