Macdonald, Bruce.
The bridge : the role of design in marketing /
Bruce Macdonald.
- Garden City, NY : Morgan James Pub., c2008.
- 328 p. : ill. ; 24 cm.
"with contributions from leading advertising executives, graphic designers and college professors"--cover.
Includes bibliographical references and index.
9781600374463 (pbk.)
Marketing.
658.8 / MAC 2008