TY  - BOOK
AU  - Macdonald,Bruce
TI  - The bridge: the role of design in marketing 
SN  - 9781600374463 (pbk.)
U1  - 658.8 
PY  - 2008///
CY  - Garden City, NY
PB  - Morgan James Pub.
KW  - Marketing
N1  - "with contributions from leading advertising executives, graphic designers and college professors"--cover; Includes bibliographical references and index
ER  -