Adcult USA : the triumph of advertising in American culture /
Triumph of advertising in American culture Ad cult USA
James B. Twitchell.
- New York : Columbia University Press, c1996.
- xiii, 279 p. : ill. ; 25 cm.
Includes bibliographical references (p. [255]-262) and index.
1. Plop, Plop, fizz, Fizz: American culture awash in a sea of advertising - 2. We build excitement: The delivery of Adcult - 3. Strong enough for a man but made for a woman: The work of adcult - 4. Halo everybody, highlow: Adcult and the collapse of cultural hierarchy - Takes a licking, but keeps on ticking: The future of adcult.
9780231103251 (pbk.) 0231103255 (pbk.)
Advertising--United States. Advertising--Social aspects--United States.