Zollo, Peter. <br/><br/>
Getting wiser to teens :  more insights into marketing to teenagers / 
by Peter Zollo. 
 - xvi, 424 pages :  illustrations, charts ;  24 cm 
<br/><br/> Revised edition of: Wise up to teens. 2nd ed. c1999.  Includes index. 
<br/><br/><label>ISBN: </label>1885070543 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Teenage consumers.<br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8340835  / ZOL