TY  - BOOK
AU  - Zollo,Peter
AU  - Zollo,Peter
TI  - Getting wiser to teens: more insights into marketing to teenagers 
SN  - 1885070543 (hardback)
U1  - 658.8340835 
PY  - 2004///]
CY  - Ithaca, New York
PB  - New Strategist Publications, Inc.
KW  - Consumer behavior
KW  - Teenage consumers
KW  - Marketing
KW  - Advertising
N1  - Revised edition of: Wise up to teens. 2nd ed. c1999; Includes index
ER  -