Sheldrake, Philip, 1971-

The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake. - Chichester, West Sussex : Wiley, 2011. - xxi, 210 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780470978627 (hbk.)


Internet marketing.
Marketing.
Public relations.
Influence (Psychology)

658.872 / SHE 2011