Kotler, Philip. Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Seventh edition. - xxii, 658 pages : illustrations (black and white, and colour) ; 29 cm Includes index. ISBN: 9780134151922 (hardback) Subjects--Topical Terms: Hospitality industry--Marketing.Tourism--Marketing. Dewey Class. No.: 647.940688 / KOT 2017